New breakdown added week of January 2, 2026

Introducing Funnel of the Week

Ever wanted to have full breakdowns of today’s BEST Direct Response funnels at your fingertips…

I’m talking about everything like:

The ads they’re running on Facebook, YouTube, Google Search, Instagram, TikTok and more…
The lead gen / pre-sell or advertorial pages they’re running…
The OFFER they’re running
Sales pages order bumps, popups, etc.
Cart abandon ads & emails they’re sending…
One-time-offers & Upsells they’re using to boost that Day 1 AOV…
Back end sales processes (sales call showup sequences, email/SMS follow up)

…And anything else an advertiser is using to drive & convert traffic to an offer…

…All right at your fingertips…

So that instead of trying to “reinvent the wheel”…

…so you can feel CONFIDENT that you are leaving no stone unturned…

…and extracting every possible cent of profit from every dollar you spend on ads…

…By leveraging EVERYTHING that’s WORKING RIGHT NOW in markets like yours?

If so, then you are in luck.

Because inside of the NEW Funnel of The Week Club, we’re going to share this all with you, each and every week.

“What is Funnel of The Week all about?”

Here’s what’s inside Funnel of The Week & what it’s all about…

Each week we’re going to do a total funnel teardown, where we show you EVERYTHING an offer is doing to drive & convert eyeballs into clicks into sales.

Here’s an example from this week’s funnel breakdown with DTC powerhouse Moonbrew.

We did a full interview with Moonbrew’s Co-Founder Andrew Case & VP of Marketing Ronak Patel:

And inside the Funnel of the Week Members Area you’ll see the fully interactive Moonbrew pre & post purchase funnel map…

All of Moonbrew’s post-purchase email followups:

Their genius post-purchase survey flow…

And a whole lot more.

And Moonbrew’s genius DTC funnel is just one of many funnels we’ve got cooking for you…

Because based on Funnel of the Week Member feedback + what’s working right now…

Each week we document & break down a new funnel…

Like this one where we walked through a top VSL supplement funnel with ex-Googler & top marketing mind John Belcher…Including “the double advertorial method” that he used to boost click-to-sale conversion rate by 50%
This Nooro knee brace ecomm funnel with a completely stacked upsell flow
DTC giant Truvani’s post purchase order bump (and full funnel breakdown)
VSL mega-offer Glucotrust
And many many more…

And that’s just the tip of the iceberg…

Because as a member of Funnel of the Week Club?

Each week, YOU get to tell us what product & funnel you want us to break down next.

Which means, each week we’ll go out and buy the product…

(and btw – we are REAL customers – we never refund out of respect for our fellow internet marketers – PLUS so we can share with you ALL the back-end “buyer lead” marketing tactics they’re doing…)

…we document every step of the advertising & sales process:

We collect all the landing page / sales page / upsell urls, emails, ad screenshots, etc.
We give you a FINANCIAL MODEL of the offer’s likely economics – including CPA, AOV, LTV and more – whatever we can extract…
We ”digest” the full funnel – to extract insights based on both time-honored marketing principles AND based on what else is happening across all verticals right now…
We give you a list of ACTIONABLE TAKEAWAYS you can apply to your own offers, asap. (everything from ads, offer structure, order bumps, email followup, etc.)
…And we put it together in an easy-to-consume format so you can scroll through it all in an easy report designed for YOU the busy business owner / marketer to apply to your business, right here, today.

(^^ above is a quick browse through some of the funnel resources you’ll get access to for Moonbrew’s funnel inside the Members Area…)

And one more thing:

Selfishly, for us…

…because at Funnel of the Week there’s nothing we love more than “nerding out” about Direct Response marketing with other Direct Response marketers…

We are creating a space where you can join us in the conversation:

…Inside our new Funnel of The Week Members Area Private Community!

Inside our new, private Members Area group, we’re going to show & discuss each week’s instalment of the Funnel Breakdowns in detail with you and other high-level marketers.

You’ll get expert feedback & guidance from other members on any offers you’re working on…

…While you Brainstorm, swap ideas & network with other high-level marketers from Direct Response industry (and beyond).

PLUS – inside this Private Community, you’ll get to TELL US which funnel or offer you want us to buy & break down next!

What people are saying about
Funnel of the Week

Funnel of the Week members are loving the weekly funnel breakdown content inside the Members Area.

Just take a look at a couple comments from our recent advertorial funnel breakdown:

Or take a look at what ecomm founder Rian is saying about the content + community:

/// PRICE ///

So what’s the investment to join
Funnel of The Week?

Right now, as a first-mover and as a thank-you for joining the Funnel of the Week newsletter, you can get FULL access to Funnel of the Week for just $19/month.

Now a quick heads up on this:

Very soon – once we publicly launch this opportunity, the price will be increasing – a lot.

But because we want to get your insights and have you help us pivot this to make it something YOU are going to get a ridiculous amount of value from…

And again – as a way of saying “Thank You” for being a Funnel of the Week newsletter member…

You can lock in this low price of just $19/month.

So if you want the best-of-the best in DTC / Direct Response marketing strategy & tactics spoon-fed to you week after week?

Go ahead and join us now before the price increases.

Go here to join at this early bird price of just $19/month: 👇

/// RISK-FREE GUARANTEE ///

It’s 100% risk-free to try Funnel of the Week.

Just claim your early bird Funnel of the Week access, log in and check it out.

And if you’re not happy with what you see? Simply send us an email within 24 hrs of purchase and you’ll receive a full refund for that month’s $19 membership.

So what are you waiting for?

Join is inside Funnel of the Week now at this Early Bird rate of just $19/month:

New funnels dropping every week!

See you inside…

The Funnel of the Week Team

[email protected]

PS – get access to the full funnel breakdowns inside our Members Area here

Weekly funnel breakdowns of today’s today’s top DTC funnels

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